More subscribers than China or India?
$5 or 10 B IPO, $50 B or $100 B Company?
Banker Corporate Monopoly Government Intel Largest Tech Initial Public Offering ever?
NYT DealBOOk
JANUARY 31, 2012, 5:25 PM
Facebook Said to Be Planning for I.P.O. Filing on Wednesday
By MICHAEL J. DE LA MERCED
6:02 p.m. | Updated Facebook plans to file the prospectus for its initial public offering on Wednesday, according to people briefed on the matter, finally kicking off one of the most anticipated stock sales of the social networking era.
The Internet giant plans to list a preliminary fund-raising goal of about $5 billion, one of these people said. Another cautioned that any such number was largely a placeholder for determining filing fees, and that the final amount could differ significantly. And the company could still decide to delay its filing.
Facebook is also expected to pick Morgan Stanley as the lead bank for the offering, putting it in the coveted “lead-left” position of the underwriters listing, said these people, who spoke on condition of anonymity. Morgan Stanley had dueled with Goldman Sachs for the prestige that comes with leading Facebook’s market debut. The two firms sit atop the league tables for I.P.O.’s held over the past 12 months, according to data from Thomson Reuters.
Goldman is currently in the lead, having led 52 offerings that raised $11.8 billion. Morgan Stanley led 66 offerings that raised $10.1 billion.
But Facebook’s debut may reap smaller fees than are seen in normal offerings. Analysts at Freeman & Company estimated that the fees for the offering could be as low as 2.5 percent to 2.8 percent, roughly on par with what Google and Visa paid in their I.P.O.’s.
General Motors paid its underwriters even less — a remarkably low 0.75 percent — thanks in part to pressure from the auto maker’s principal shareholder, the Treasury Department.
A number of other banks are expected to round out the list of underwriters in the initial prospectus, with more added over time.
At $5 billion, the size of the offering is remarkably small, given speculation that Facebook could seek as much as $10 billion. But other Internet companies that have gone public in the last year, including Groupon and Zynga, initially sought small fund-raising amounts, only to raise those targets after gauging investor demand.
Should Facebook expand the size of the stock sale to that expected $10 billion, the I.P.O. will be the biggest technology offering in history, according to data from Thomson Reuters. The current record holder is Infineon Technologies’ debut, which raised nearly $5.9 billion in 2000.
News of the filing’s timing and its size was reported earlier by International Financing Review online.
http://nyti.ms/zrdr6I
The Numbers:
Facebook's IPO by the Numbers
ARTICLE DATE : January 31, 2012
Those numbers sound astronomical, but in light of other tech companies, are they? Here, we've pulled some statistics to put Facebook into perspective, both among other Internet companies and globally.
VALUATION
Tech PerspectiveFacebook's estimated valuation is between $75 billion and $100 billion. To put that figure in perspective:
If valued at $100 billion, Facebook's worth would be:
- comparable to Amazon.com ($87.19 billion)
- close to half of Google ($187.68 billion)
- about 40 percent of Microsoft ($246.48 billion)
- less than a quarter of Apple ($421.15 billion)
Global Perspective
If valued at $100 billion, Facebook's worth would be more than double Kenya's GDP, which is roughly $35.8 billion (current prices, USD, 2011 estimate from the IMF).
It would also be a little less than half of Ireland's GDP, which is roughly $212.8 billion (current prices, USD, 2011 estimate, IMF).
IPO
Facebook's initial public offering would allow the company to try and raise around $10 billion, which would put it behind only three other U.S. companies' IPOs : Visa ($17.9 billion in 2008), General Motors ($15.8 billion in 2010), and AT&T Wireless ($10.62 billion in 2000).
Those figures are all far ahead of what other Internet companies raised in their initial public offerings.
Tech Perspective
Amount Raised In Other Internet Companies' IPOs:
- Google: $1.67 billion (2004)
- Zynga: $1 billion (2011)
- Groupon: $700 million (2011)
- LinkedIn: $352.8 million (2011)
- Pandora: $235 million (2011)
- Yelp: $100 million (expected 2012)
Global Perspective
How much is $10 billion in other global terms?
- A little less than twice the United Nation's budget (2012-2013) of $5.15 billion.
- Equal to the total of collecting $1.43 from every person on Earth.
- Equal to the total of $2,267.24 from each person in the U.S.
- The same as Halliburton's total contracts ($10 billion) with the U.S. during the Iraq War (2004).
- More than half NASA's $17.8 billion funding for 2012.
- A mere 1.43 percent of the 2008 TARP fund, that is, the $700 billion Troubled Assets Relief Program, also known as the U.S. bailout.
- More than one-third of the $28 billion that billionaires Bill and Melinda Gates had given to charity as of 2007.
- The approximate net worth of each the following billionaires: John Mars, Jacqueline Mars, Forrest Mars (all of Mars Inc. candy company), Johanna Quandt (of BMW) (source: Forbes).
REVENUE
Facebook's 2010 revenue was estimated somewhere around $2 billion, and 2011 estimates seem to be in the range of $4.25 billion to $5 billion. Of course, if the company goes public, it will have to start officially reporting financial data such as revenue and other figures. Here's how Facebook's estimated revenue measures up against a few other companies' annual revenue:
Tech Perspective
- Facebook: $2 billion (2010) estimated $4.25B-$5 billion (2011) estimated
- Google: $29.32 billion (2010)
- Amazon.com: $34.204 billion (2010)
- Foxconn: $59.32 billion
- Microsoft: $62.48 billion (2010) $69.94 billion (2011)
- Apple: $65 billion (2010) $108.25 billion (2011)
Global Perspective
- Mars Inc.: $30 billion (2010)
- News Corp.: $33.41 billion (2010)
- General Electric: $150.21 billion (2010)
- ExxonMobil: $383.22 billion (2010)
For more, see Before Facebook: A Look Back at Major Tech IPOs .
http://bit.ly/wtbzTx


Latest posts:


Showing 1-10 of 523 comments
Add New Comment